Website & CRO
As a contemporary brand, Alfred's has used a pretty minimal and brustalist theme which is not particularly optimised for customers like other mass clothing brands such as True Classic.
If you like their website, and want something with a similar direction, you should check the theme they are using: Baseline.
Brand & Design
The brand's art direction leans into the laid back surf and skate culture of the Gold Coast, balancing contemporary trends with a consistently retro look & feel. Typography and colour may change season to season but Alfred's Apartment maintains an energy, a culture that cuts through.