Website & CRO
Like most beverages, you can see the Bae Juice is more wholesale inclined compare to DTC. Their website is structured and clean but seems like barely maintained and less focussed on building a conversion centric website. The links are often broken, including the home page hero which links you to the cart page.
Unsure but our bet is that Bae Juice is using a variation of Brooklyn Theme. As a big fan of the beverage I do hope they build something fun for their website :)