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Colour Mill

Premium pigments, cake decorating tools + more

Founder: Shane Delaney
Company size: 11-50
Instagram: 100k-500k
TikTok: 5001-25000
Website & CRO
Brand & Design

Colour Mill has been making a mess in the kitchen for over 30 years and has become a household name amongst bakers.

With a recent rebrand from Universal Favourite, their new identity feels premium, playful, and vibrant, just like the pigments themselves, all elevated by a custom typeface that takes inspiration from cake decorating techniques.