Australia's first patented machine washable rugs.
Founder: Nyree Corby
Founded: 2022
Company size: 1-10
Instagram: 25001-100k
TikTok: Less than 1,000
Website & CRO
Double website has a lot of features to love but the one which clearly stood out for me was their styling quiz. It can be difficult to choose rugs from a massive catalogue and a styling quiz helps you to direct the users to the right style and feel.
It is interactive, takes a lot of variables / factors into consideration, and looks clean and easy to use.
Brand & Design
Double knows what's trending. The brand's art direction and design system screams retro with iconic 90s typography, and nostalgic interior styling, paired with uber contemporary web design.