Almighty seems to have built a custom theme for their brand. The layouts are definitely not something you see very often. I do like how their mega cart-drawer functions and has upsells in it. Unfortunately seems like that has not been implemented on mobile.

I think tweaking the website and making it DTC centric with discounts, bundles, layouts with UGC, and reviews would be sick. But given beverages are usually more wholesale than DTC, the website could be doing the job anyway.