dtc.gallery
Kyn and Folk

We first started Kyn & Folk after years of buying our water from the local farmer's markets.

Company size: 1-10
Instagram: 1000-5000
TikTok: Less than 1,000
Website & CRO

Simple and straightforward website built using the Atlantic Shopify theme.


The collection page is nice with a quick pop up options so the user does not need to go to a seperate page and add to cart from the collection page.

Brand & Design

The delicate type pairing and a muted palette that call attention to the hand-crafted, artisan nature of the brand, pushed further by the moody, yet paired-back product photography.