Feels like Paire has pretty much nailed their entire website. You usually need to put in effort when you are building an apparel brand but with Paire's website, they have brought the brand to their website.

They have recently recently upgraded to this website (mid 2023) and have knocked it out of the park.

Paire leans into intriguing, contemporary typography, with a really strong muted colour palette. Their brand slogan 'High Tech. Low Key.' ripples throughout their unique and considered brand and website direction.