Website & CRO
Pals has been pretty clear on what they want. A website with no e-comm features and just to direct you to wholesale or any stores which are stocking them.
Either ways, fan of how they have implemented it.
Brand & Design
Pals' logo looks like it's straight off an 80's milk bar. It's playful, and approachable, leaning into to a retro look that sets them apart from the rest of the seltzer market.
