Really unique and well designed website. The website is not optimised for conversion and high AOV but given coffee is generally a more wholesale business, it works for them.

Only problem is that they have decided to build their store using WooCommerce instead of Shopify.

There's something beautiful in this pairing of Sturt, a geometric sans typeface, and the simplicity of the red and white colour palette. The brand also has a range of choppy illustrations that they describe as their 'coffee system' that bring these different elements together.