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ROCC Naturals

Australia’s first biodegradable toothpaste.

Founder: Prue Dimond Rocchi
Founded: 2018
Company size: 1-10
Instagram: 5001-25000
TikTok: 1000-5000
Founder attributes: Female-founded
Website & CRO
Brand & Design

Although ROCC is a natural vitamin-and-mineral-enriched product that focuses on sustainability, the design system steers clear of the typical organic look that many brands embrace, instead opting for a more colourful marriage of retro and contemporary type and colour that caters towards a younger market.