dtc.gallery
Rollie Nation

Comfort reimagined. Australian-designed shoes.

Founder: Vince Lebon
Company size: 11-50
Instagram: 100k-500k
TikTok: 1000-5000
Performance Marketing & Ads

Love, love, love, love it. News features, USP callouts, high end brand vids, UGC work really well in their ads.

Couple of feedback would to make the text easier to read on image assets please. There is way too much on one page and the audio is off in the first ad.

Website & CRO

Rollie might have gone with the controversial headless approach with their website. They have really invested in a custom website which goes with their brand and gives a more unique experience to their audience.

One of the favourite parts of their website is the video play options in the collection page.

Brand & Design

Prioritising comfort is key for these guys, however their wide range of shoes which cater to a variety of audiences means the art direction and marketing changes a lot depending on the product.