When it comes to specialty coffee ST. ALi was one of the first, one of the pioneers; the ones who defined specialty coffee in Melbourne; and the ones who continue to push boundaries forward.
Founder: Salvatore Malatesta
Founded: 2005
Company size: 11-50
Instagram: 100k-500k
TikTok: Less than 1,000
Website & CRO
Although using a pretty old Shopify 1.0 Debut theme, the website seems to have been built pretty well and covers everything. Not super optimised for DTC but works well for a coffee brand.
Brand & Design
ST. ALi are the cool kids on the block, going beyond great roasts, and into the worlds of fashion, kitchen accessories, and liquor collaborations. Their visual style maintains a minimalist, swiss design vibe, whilst incorporating trendy elements.
